Marketing Tips

Is Live Music Going to Bring in Customers?

If you own a bar or restaurant, chances are good you have considered having live music as a way to line the seats with paying customers.  In this short post, we will discuss why or why not live tunes is a good idea.

Live Music

The first step in determining whether or not your restaurant or bar should bring in live music is to simply take a look around at what your competition is doing.  Not all restaurants are the same type of business, so it really is a case by case basis.

If you have a burger shack that sells pints of beer and you have a loose crowd, bringing in live music would probably be a great way to create a busy night.

Determining whether or not you want to go down that road really is done by knowing the pulse/vibe of your crowds and customers.  If you are unsure, you could always ask regulars what their opinion is on bringing live music to the establishment.

Benefits of Having Live Music

Bringing in a band to play some tunes at your restaurant can definitely have some great perks.  Some being:

  • Bring in customers that follow the band – Some of these people may have never even heard of your place or been there, so bringing in a band gives your restaurant indirect exposure to a group of people following something else.  Provide a great experience, and they might even come back for more!
  • Liven up the atmosphere – You know what happens when a good band is playing at a restaurant or bar?  People have fun!!  Who knows, maybe there will be some dancing.  One thing is for sure, a good band that compliments your establishment can liven up the crowd for sure, which could lead to a lot of open wallets!

There are many other benefits that can come when you get the right bands in.

I recently had a chance to sit down and talk with a restaurant owner that knows a thing or two about live music in Dubuque, Galena, and the entire tri-state area.  He has had some great luck bringing in bands, like Danny Parker, that help him create busy nights when they might have otherwise been slow.

Using social sites like Facebook and Twitter to your advantage are really helping him spread the word about his live music calendar, and he thinks that having live music is the main reason his business is flourishing, well aside from the great atmosphere and food!

In today’s landscape, things are more competitive than ever.  Marketing your restaurant is not as easy as it used to be.  You need to provide a great experience for your customers, and be active on social media to let the world know that your place kicks ass.

If you have a good band or performer coming in, let the world know via Facebook, and don’t be afraid to use boosted posts and targeted ads to get the word out.  If done right, you can get a ton of eyeballs on your posts for a very low cost.  Click here for a great little read on using boosted posts and ads to help spread the word.

Closing Thoughts

Thanks for reaching out and checking out this post.  Take the plunge, and go find yourself a live band or performer to play at your place.  The worst that can happen is it doesn’t work out, then you either move on from the idea or try again for a better experience.

I will leave you with a clip from a show I was lucky enough to attend from a few year back, enjoy!